HTC`s `Jony Ive` to design future Beats products for Apple
(iMore iPhone)

Beats doesn`t appear to be dead after all. What you need to know Apple reportedly hired Scott Croyle to oversee Beats hardware development. The designer previously ran the design team for HTC. The Jony Ive of HTC is at Apple to take Beats into the future. As reported by 9to5Mac, Apple has hired Scott Croyle, who previously led the design team at HTC, to lead the company`s Beats design team. Croyle is apparently the company`s first in-house designer to oversee Beats product design. Scott Croyle became a director at Apple last year after a decade of designing Android hardware. Croyle led HTC`s design team at its peak with hits like the HTC One M7 and M8. Croyle joined Apple last year specifically to oversee Beats product design, 9to5Mac has learned. And while Beats has remained an Apple-owned brand that shares audio technology with AirPods, design firm Ammunition has continued to create the look of Beats hardware products and company identity. Our understanding is t...